Samsung in India: The Growth Strategies
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Code : COM0044
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Region : India
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Samsung in India SIEL was incorporated in 1995. SEC held 51% stake in SIEL and 'Reasonable Computers Solutions Private Limited' held the remaining 49%. The company launched its consumer electronics products like colour televisions (CTVs), VCDs and audio systems in 1995 along with other international players like LG, Akai, Sony, Panasonic and Thomson. In its initial days, SIEL used to import high priced CTVs as completely built units from SEC, while the lowpriced ones were assembled in India... Samsung's Growth Plans in India The growth in the overall turnover of SIEL since its entry into India has been largely due to its Korean way of doing business in India. Market analysts opine that SIEL's focus on product innovation, product quality, aggressive advertising, after-sales service, widespread dealer network and reasonable pricing have all contributed to its success in the Indian market... Consumer Eelctronics This segment consists of CTVs, audio sets, VCDs and DVDs. In 1996, SIEL had a market share of 4.2% in the two million CTV market in India. SIEL launched its CTVs in the north Indian market, which was crowded with international and domestic players,without a price cut... |
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